Editorial Policy

Sourcing

Every source we monitor carries a trust tier — a statement from the designer, the stylist or the wearer is weighed differently from specialist fashion press (WWD, Vogue, Harper’s Bazaar), which is weighed differently from an unconfirmed social post.

Outfit credits

We name the designer of a piece only when that credit is confirmed by the brand, the stylist, the wearer or reliable fashion press, and we link the source. In our product lists, “exact piece” means the identified item itself; “similar style” and “look for less” mean our own pick of a comparable piece. A similar piece is never presented as something the person wore, and no one we write about endorses a product unless we say so and cite it.

People, not gossip

We write about what people wear in public — on a red carpet, at a show, in a campaign. We do not publish rumours about relationships, health, bodies or private life, and we do not comment on anyone’s weight or appearance beyond the clothes.

Photos

We only host photos we have the right to use: openly licensed images with their credit shown, official press material, and our own imagery. Where no such photo exists we embed the original official post or video instead of copying it.

Shopping links

Some product links are affiliate links, and some lead to shops we are connected with; we may earn money when you buy through them, at no extra cost to you. Those links are marked as sponsored in the page code and disclosed next to the product list. Whether a link earns us anything never decides which pieces we feature. Prices and availability are checked on the date shown and can change.

Facts have a status, not just a value

A number in our system is never just a number. It carries a status — confirmed, reported, unconfirmed, rumor, or disputed — and that status is meant to be visible to readers where it matters, not buried in a database only we can see.

Headlines describe what happened

We do not use headlines designed to provoke a click rather than inform — no manufactured urgency, no misleading numbers, no withheld subject.

Independence of sources

Ten outlets republishing the same press release are one piece of information, not ten independent confirmations. Before an article is scored, we group its sources by how closely their wording matches — near-identical headlines are treated as one origin, not several — so a story with many outlets but little real independent confirmation is scored accordingly, not credited as if it had more corroboration than it does. This is an approximate signal (based on how similarly worded the coverage is, not a confirmed trace to one specific original report), and we’d rather describe it that way than overstate its precision.

When we're wrong

See our corrections policy.