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Style Guides

Style guides, not news

Background you only need to read once — what a dress code really means, how to wear a trend without it wearing you, which cut suits which occasion. No breaking news here, just advice you can use.

A brown strapless cowl-neck bias-cut floor-length gown (AI-generated brand image of a fictional model)
Latest guide

White Tie Dress Code for Women: The Strictest Invitation, Explained

What white tie requires, where you will still meet it, from state banquets to the Met Gala, and how gloves, tiaras and jewellery are worn.

A black boned corset midi dress (AI-generated brand image of a fictional model)Style Guide

The Little Black Dress: Where It Came From and How to Wear It Now

From Chanel's 1926 sketch in Vogue to Audrey Hepburn's Givenchy and Princess Diana's 1994 dress: why one simple idea has lasted a hundred years, and how to choose yours.

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A blush pink tulle corset midi dress, a typical cocktail length (AI-generated brand image of a fictional model)Style Guide

Cocktail Attire for Women: What It Means and What to Wear

The most common dress code on an invitation, explained: the right length, the fabrics that make a dress read as dressed up, and how cocktail differs from formal and from casual.

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A baby blue pleated georgette maxi dress (AI-generated brand image of a fictional model)Style Guide

Wedding Guest Dress Codes Explained: What to Wear to Every Kind of Wedding

White tie, black tie, formal, cocktail, semi-formal, festive, casual and beach: what each dress code on a wedding invitation means, and what to do when there is none.

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A dark blue cowl-neck satin evening gown (AI-generated brand image of a fictional model)Style Guide

Black Tie Dress Code for Women: What to Wear and What to Avoid

What black tie really asks for, how long the dress has to be, which fabrics and colours work, and where trousers, gloves and short dresses stand.

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